Maybe It Is The Packaging

"Jenny" as pictured in a Genesee Beer promotional item
“Jenny” as pictured in a Genesee Beer promotional picture

This morning’s “Beer Guys” column in our incredibly shrinking newspaper was about seasonal bock beers. Legend has it they were originally brewed by monks in Germany during Lent and that the bock beer had extra nutrients for the those who were fasting. They reviewed a few bock beers and I agree with their opinion that the locally brewed Genesee Bock is one of the best. And I was happy to read that it is selling briskly. At $5.99 a twelve pack at Wegmans (w/ Shoppers Card) it should be. When I worked as a stock boy at the old Super Duper they sold Genny Beer and Cream Ale for $1.09 a six pack as one of their “in store specials”. These were products that were sold at or below cost to get people into the store. That was a long time ago. The yesteryear price of the back beer matches the retro packaging perfectly.

My uncle worked for the old Topper Brewing Company, they also brewed Standard Ale, and I have always pulled for the local companies. I don’t understand why they can’t come up with a good craft brew. Both Rorbach’s and Custom Brew Craft put the Genesee/High Falls/LaBatt’sUSA product to shame. Our friend’s, Pete and Shelley drink Genesee Cream Ale, and I gather it is more popular in the mountains than it is here. I like it but I have a hard time with their packaging. Maybe they should bring back Jenny.

Jenny seemed wildly exotic when I first tuned into her. The dark hair, the slinky low cut barmaid outfit, the red lipstick smile, the choker necklace, the mole. I couldn’t wait to meet her in a bar but I was only ten or eleven. I found this picture of her over at Small World Books on North Street.

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