Virgin Mary Speaks

"DWI and Florida" billboard on Main and Hall Street in Rochester, New York
“DWI and Florida” billboard on Main and Hall Street in Rochester, New York

I remember going downtown with my mother, driving through the old Can of Worms when she said, “I wish they could get rid of these billboards. They are such an eyesore.” I laughed and told her I like them. I can see them getting out of hand but I still like them. They are a great distraction while you’re driving. I remember first being wowed by them behind the home run fence at Red Wing Stadium on Norton.

"Dirty Moore Beef Stew" billboard on Main and Hall Street in Rochester, New York
“Dirty Moore Beef Stew” billboard on Main and Hall Street in Rochester, New York

When we lived in city we had what I thought of as minor league billboards. At the end of our street. They were small and positioned on buildings with only moderate traffic out front. I assume the business owners rented their rooftop or wall space. How many extra cans of Dinty Moore Stew do think Wegmans sold after this campaign?

"Virgin Mary Speaks" billboard on Main and Hall Street in Rochester, New York
“Virgin Mary Speaks” billboard on Main and Hall Street in Rochester, New York

I took these photos more than twenty years ago. I wish I had taken more. It was always a treat when they changed them. I remember calling the Virgin’s 800 number back then and I took a chance that that would still be active today. I didn’t get to hear the Virgin but someone promised they would send materials about sightings of the Virgin if I left my name and number.

"Keep Christ in Christmas" billboard on Main and Hall Street in Rochester, New York
“Keep Christ in Christmas” billboard on Main and Hall Street in Rochester, New York
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